News stories

Get cracking for British Egg Week (7-13 October)

British Lion eggs is calling on UK food businesses to get cracking and make plans for British Egg Week, which is running from 7-13 October with a Protein Power theme. A well-established date on the foodie calendar, it provides retailers, caterers, wholesalers and manufacturers with the...

New research studies show eggs can have a positive impact on heart health

Three research studies published in recent weeks have helped to further dispel the link between eggs and heart disease risk – and show that eggs may actually have a positive impact on heart health. The studies showed that heart disease risk was associated with consumption of red and...

UK businesses put their trust in the Lion

Demand for British Lion egg products rose in 2018, driven by ongoing issues with the safety of non-UK eggs and egg products, Brexit planning and consumer demand. Full year 2018 figures, published by the Department for Environment, Food & Rural Affairs show that eggs bought for breaking by...

Top chefs #AskForTheLion

British Lion eggs and Staff Canteen, the media platform for professional chefs, has launched a social media campaign to encourage chefs to endorse the use of Lion eggs and inspire them to add more egg dishes to their menus. Top chefs are sharing images of their favourite egg dishes across...

Cracking views

The latest recipe videos from British Lion ambassadors, social media megastar and diving champion Tom Daley, and the England and Manchester City Football captain Steph Houghton, have been exciting egg fans online. Daley’s ‘Tasty Egg bake’ and Houghton's tuna, sweetcorn and kale frittata...

Lion roars for weaning week

To celebrate National Weaning Week (6 – 12 May) and highlight the FSA runny eggs advice, British Lion eggs launched a dippy egg video in partnership with Annabel Karmel, the UK’s No 1 children’s cookery author. The video targeting new parents has been viewed more than 100,000 times across...

Spring tart creates big buzz

A British Lion eggs Spring Garden Tart video created with Buzzfeed, the leading news and entertainment digital platform, is a huge online hit, achieving more than two million views across Facebook, Instagram, Pinterest and the BuzzFeed website. The recipe video, which can be viewed here...

£100K ad campaign is recipe for success

British Lion eggs has launched a £100k digital ad campaign across major recipe websites BBC Good Food and Jamie Oliver this Easter to inspire millennials to cook with eggs more frequently. The three-month campaign showcases two 10 second 'food-porn' style videos of classic egg dishes...

Healthista gets cracking

As part of a partnership with British Lion eggs, two topical articles are now live on Healthista, the top digital women’s health platform with 300,000 users. The rise of the ‘Veggan’ explores vegans who consider including eggs in their diets for nutritional reasons, and another busting egg...