With contaminated eggs from Dutch farms hitting the headlines, and research showing strong consumer demand for the use of British eggs in prepared foods, British Lion egg processors are calling on food manufacturers, retailers, and caterers to reconsider their egg sourcing.
Consumers want increased transparency from retailers, according to new research which revealed that more than 70% of shoppers expect prepared foods containing eggs to clearly show the eggs’ country of origin on pack.
The independent research1, commissioned by British Lion Egg Processors, showed that consumers are increasingly concerned that foreign eggs are being used in the prepared foods they buy. That concern has grown in the lead up to Brexit, with more than a third of shoppers now more likely to look for ingredients’ country of origin on prepared food products and to purchase foods that specify British ingredients.
In fact, 40% of shoppers say they would be less likely to support a retailer if they used imported eggs in their products. Conversely, 85% would feel reassured if they saw the ‘Made with British Lion eggs’ logo on prepared egg products’ packaging because it clearly shows that the eggs being used are high quality, safe to eat and most importantly, British.
1Research conducted by OnePoll among 2,000 principal shoppers, 28 June 2017