Eggs are a smart choice for breakfast. More people are choosing breakfasts that are nutritious, satisfying and easy to prepare and eggs are on the menu!
New research reveals eggs are a go-to morning favourite, with UK consumption up 4.5 billion over the past 20 years and retail sales rising 10% in 2025, as consumers seek natural options that fit busy lifestyles.
Whether it’s a quick scramble on toast before the school run or a relaxed shakshuka at the weekend, eggs are proving a popular choice. Providing protein, nutrients, versatility and convenience, they are seeing a revival as a favoured breakfast option, particularly among Gen Z and Millennials who are embracing nutritious choices and reducing reliance on ultra-processed foods.
Weekday mornings are fuelling demand, with nearly 6 in 10 (58%) egg breakfasts now eaten midweek, up 8% year-on-year. When it comes to what Brits want from breakfast, 43% look for something filling, 35% prioritise health, 32% appreciate ease, and 27% say speed is essential. More than half say they choose eggs because they are quick to cook.
Nichola Ludlam-Raine, Registered Dietitian, shares her top tips on how to Breakfast Smarter: “Including a source of protein at breakfast can help support more balanced energy levels throughout the morning. Eggs are a great example, providing protein as well as nutrients like choline and omega-3 DHA, which play a role in brain function. Higher-protein foods can also help us feel fuller for longer.”
The breakfast smarter report
In 2025, UK egg consumption reached 209 per person – up 27% over the past 20 years. The resurgence of eggs at breakfast is being seen both at home, where consumers are seeking higher protein nutrient-dense meals to start the day, and out-of-home where the breakfast and brunch opportunity is one of the fastest-growing areas of hospitality.
British eggs are one of UK agriculture’s success stories, with the British Lion scheme restoring a declining market to growth and helping UK-produced eggs dominate the market.
Nick Allen, British Egg Industry Council Chief Executive, said: "We are optimistic that eggs’ unique combination of health benefits and their practicality, versatility and affordability, backed by recognition of the safety and quality of the British Lion mark, will ensure a bright future for British eggs."
To find out more, download the Breakfast Smarter report (.pdf)
British Lion eggs Breakfast Smarter recipes
Nichola Ludlam-Raine’s recipes
Yoghurt and Berry Pancakes
Serves: 1–2 | Prep: ~5 min | Cook: ~10 min
Ingredients
Pancakes
- 2 large British Lion eggs
- 100g plain yoghurt – dairy or alternative
- 1 tsp vanilla extract
- 40g oat flour (blended rolled oats) or 40g plain flour
- 1 tsp baking powder
- 1 tsp cinnamon (optional)
- small pinch of fine sea salt
- olive oil spray or butter, for cooking
To serve
- Fresh blueberries
- Plain yoghurt
- Maple syrup (optional)
Method
- In a bowl whisk together the eggs, plain yoghurt and vanilla extract.
- Add the oat flour, baking powder, cinnamon (if using) and a pinch of salt. Mix until combined.
- Heat a non-stick pan over a medium heat and spray with a little oil (or rub with a little butter).
- Spoon small ladles of the batter into rounds and leave to cook for about 2–3 minutes – or until bubbles form on the surface.
- Carefully flip using a spatula and cook for a further 1–2 minutes until golden on both sides.
- Remove from the pan and place onto a plate. Repeat with the remaining batter to make around 10 pancakes.
- Arrange the pancakes in a stack on the plate and serve warm with a scattering of blueberries, a dollop of yoghurt and a drizzle of maple syrup, if you like.
“These super simple pancakes are perfect for a nutritious breakfast – and are delicious with all sorts of toppings. Enjoy getting creative with different berries, experiment with a drizzle of nut butter or add a sprinkling of toasted nuts for added crunch! To make your own oat flour, simply blitz regular oats in a high-speed blender until you have a fine, powdery consistency.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: eggs and yoghurt are both excellent sources of protein, which helps keep you full, while the oats are a good source of fibre and slow-release carbohydrates.
Tip: Make sure you leave plenty of space between the pancakes as they cook. If necessary, cook in batches.
Savoury Baked Egg and Oat Breakfast Cups
Serves: 2–3 (6 cups) | Prep: ~10 min | Cook: ~15 min
Ingredients
- oil, for greasing the tin
- 6 large British Lion eggs
- 125ml milk
- 40g rolled oats (blend into oat flour for smoother texture)
- 40g grated mature Cheddar cheese
- handful of chopped, leftover cooked chicken
- 160g frozen peas (2 of your 5 a day!)
- 1 spring onion, finely sliced
- ½ tsp smoked paprika
- ½ tsp garlic powder
- salt and freshly ground black pepper
Method
- Preheat the oven to 180°C (160°C fan). Lightly grease a large 6-hole muffin tin (cup capacity of 150ml).
- In a bowl, whisk together the eggs and milk until well combined. Stir in the oats, cheese, chicken, peas, spring onion, smoked paprika, garlic powder and seasoning. Let the mixture sit for 5 minutes to allow the oats to soften (skip this step if using oat flour).
- Divide the mixture evenly between the greased muffin holes, filling them until they are about ¾ full.
- Place in the oven and bake for 14–16 minutes, or until just set in the middle and lightly golden.
- Leave to cool in the tin for a few minutes before running a palette knife around the edge and lifting out. Serve warm or leave to cool completely before covering and chilling in the fridge for up to 3 days.
“These protein-packed baked egg cups are perfect for a nutritious batch-cook breakfast – ideal if you need to prep ahead of busy days. You’ll need a large capacity muffin tin, so each cup holds 150ml. If yours is smaller, spread the mixture between 12 holes instead.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: eggs and chicken provide excellent sources of protein and help keep you fuller for longer, while the oats and vegetables are a good source of soluble fibre.
Cinnamon French Toast
Serves: 2 | Prep: ~5 min | Cook: ~10 min
Ingredients
French toast
- 2 large British Lion eggs
- 125ml milk
- ½ tsp cinnamon
- 4 thick slices of wholemeal bread
- butter or olive oil, for cooking
To serve
- Greek yoghurt
- Mixed berries
- Chopped toasted almonds
- Drizzle of honey (optional)
Method
- Whisk together the eggs, milk and cinnamon in a shallow bowl.
- Dip each bread slice into the mixture, turning to coat both sides.
- Heat a knob of butter in a medium-sized non-stick frying pan until foaming (or add a drizzle of olive oil). Using a spatula, lift the bread out of the egg mixture and allow the excess to drip off.
- Add to the pan and cook for about 2 minutes on each side – or until golden. Remove from the pan and place onto a plate. Repeat with the remaining bread slices.
- Serve warm topped with a spoonful of yoghurt, a scattering of mixed berries and toasted almonds, followed by a drizzle of honey, if you like.
“These subtly spiced French toast slices are delicious for breakfast, brunch or even pudding. Enjoy getting creative with the toppings by trying different fruit and nuts.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: using wholemeal bread provides slow-release energy, while the fruit is a good source of fibre and vitamins. The eggs (and yoghurt, if using) offer protein for muscle growth and repair – as well as helping to keep you fuller for longer.
Tip: the honey adds a hint of sweetness – you can use maple syrup or omit entirely. You can also try adding a couple of drops of vanilla extract to the egg mixture for a hint of vanilla flavour.
Ellie Taylor & Nichola Ludlam-Raine’s recipes
Cannellini Bean and Egg Shakshuka
Serves: 2 | Prep: 10 min | Cook: ~30 min
Ingredients
Shakshuka
- 1 tbsp olive oil
- 1 small onion, chopped
- 1 red pepper, chopped
- small pinch of salt
- 2 garlic cloves, minced
- 1 tsp smoked paprika
- 1 tsp ground coriander
- ½ tsp cumin
- 1 x 400g tin chopped tomatoes
- 1 x 400g tin cannellini beans, drained and rinsed
- 2–4 large British Lion eggs – depending on appetite
To serve (optional)
- Handful freshly chopped coriander
- Crumbled feta cheese
- Dried chilli flakes
- Warm wholemeal flatbread
Method
- Heat the olive oil in a medium frying pan and set over a medium heat. Add the onion, pepper and a pinch of salt. Sauté for 7–10 minutes, or until the onion is starting to soften. Add the garlic and spices and cook for a further minute, stirring well.
- Pour in the tomatoes and drained beans, stir well and bring to a simmer. Leave to simmer for 10–12 minutes – or until the sauce thickens.
- Make 2–4 small wells in the sauce, then crack an egg into each one. Cover the pan with a lid (or baking tray if no lid) and cook for about 5–7 minutes – or until the egg whites are set but the yolks are still runny.
- Serve straight away scattered with herbs, your choice of garnishes and warm flatbread.
“This is a nutritious meal that can be enjoyed for breakfast, brunch, lunch or even supper! Ring the changes by swapping the cannellini beans for butter beans or chickpeas or try adding in extra vegetables like diced aubergine and/or courgettes.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: eggs and beans are ideal sources of protein (the latter is also an excellent source of fibre). The tomatoes and herbs add flavour and micronutrients.
Tip: Adjust the spices according to your own personal taste. If you prefer a spicier shakshuka, add a pinch of dried chilli flakes with the spices (if cooking for varying spice tolerances, pop some in a bowl so everyone can add their own).
Veg-Packed Breakfast Omelette
Serves: 1 | Prep: 5 min | Cook: 8 min
Ingredients
- 2 large British Lion eggs
- 1 tbsp milk
- salt and freshly ground black pepper
- ½ red, yellow or orange pepper, chopped
- 2–3 chestnut mushrooms, trimmed and chopped
- a handful of fully prepared spinach
- 1 tbsp grated cheese (optional)
- olive oil or butter, for cooking
Method
- In a medium-sized bowl or jug, whisk together the eggs, milk, salt and pepper. Set aside.
- Heat a little oil (or melt a knob of butter) in a medium-sized non-stick frying pan set over a low to medium heat. Add the pepper and mushrooms, stir well, then cook for about 4–5 minutes, stirring occasionally. Add the spinach and cook until wilted.
- Pour over the egg mixture, tilting the pan so the mixture covers the base. Cook for about 2–3 minutes, or until almost set.
- Sprinkle over the cheese (if using) then, using a spatula or palette knife, gently fold the omelette in half.
- Remove from the heat and let the residual heat from the pan melt the cheese (if using) for about 1 minute. Slide onto a plate and serve straight away.
“Omelettes are ideal when you need a quick, easy and nutritious breakfast to start your day. Enjoy experimenting with different vegetables, such as peas or sweetcorn, or try adding your favourite finely chopped herbs for extra flavour.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: eggs are an excellent source of protein, while using a variety of vegetables is a great way to include a range of micronutrients.
Tip: increase the veg further by serving with a salad or steamed veggies on the side, with a slice of freshly toasted sourdough to boost the carbohydrates – a good idea if you work out or you’re cooking for active kids!
Tip: swap the frozen peas for sweetcorn for variety (or use half and half for added colour!)
Mediterranean-inspired Egg Wrap
Serves: 2 | Prep + Cook: ~10 min
Ingredients
- about 1 tsp olive oil, for cooking
- 4 large British Lion eggs
- pinch of dried oregano (optional)
- freshly ground black pepper
- 2 wholemeal wraps or pittas, warmed
- 3–4 tbsp hummus
- 2 handfuls of fully prepared rocket
- 1 ripe tomato, sliced
- 30g feta, crumbled (optional, but recommended)
- juice of 1 lemon, to taste (optional)
Method
- Heat the oil in a medium-sized non-stick frying pan over a medium heat.
- Meanwhile, in a bowl, using a fork, whisk together the eggs, a pinch of oregano (if using) and pepper until foamy.
- Pour the egg mixture into the pan and, using a spatula, stir continuously to scramble until cooked to your liking. Remove from the heat.
- Put the wraps onto two plates and spread with hummus. Spoon over the scrambled eggs before topping with rocket, tomato and feta (if using). Squeeze over lemon juice, to taste (if you like).
- Fold (if using a wrap) and serve straight away.
“These vibrant wraps are perfect for a speedy lunch when you are short on time but still want something nutritious and delicious.” Nichola Ludlam-Raine, Registered Dietitian
Why it works: this is a perfectly balanced meal with healthy fats, protein, fibre and slow-release carbohydrates from the olive oil, hummus, eggs and wholemeal wraps.
Tip: You can swap the dried oregano for other dried herbs like Herbes de Provence or thyme. Alternatively, scatter with freshly chopped parsley or coriander just before serving.