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British Lion eggs to make big splash 21/12/2019
British Lion eggs is diving into a partnership with double World Champion and social media megastar Tom Daley as part of a £1m+ marketing campaign for 2019 to drive the continued growth of egg sales and increase awareness of the Lion.
The #WonderEgg campaign has been designed to increase...
Food fraud fine not fit for purpose says British egg industry 15/02/2019
The British Egg Industry Council is calling for stronger deterrents for food fraud following the news that an egg trader in the Netherlands, convicted of fraudulently selling contaminated eggs as fit for human consumption, has been fined just EUR30,000.
The egg trader from Mijnsheerenland...
Tom Daley cracks on with 2m followers 25/01/2019
Champion diver Tom Daley has launched the British Lion #WonderEgg campaign, getting 2019 off to a cracking start by sharing his recipe video for Smoked Haddock Scotch Eggs with his 2m Instagram followers.
The new recipe is part of Tom’s collection of six mouth-watering British Lion egg...
Brits scramble to ditch the frying pan in a bid to improve health 07/01/2019
New data shows that healthy eating messages are penetrating the public’s consciousness as Brits turn to healthier food preparation methods.
According to Kantar Worldpanel data , while fried remains the most frequently consumed egg choice, healthier scrambled egg occasions were up by 56...
Reduce hangover symptoms and mitigate 'hungover munchies' by cracking an egg 03/12/2018
With the festive season now underway, it’s time to prepare for the dreaded ‘morning after the night before’, and cracking a couple of eggs could provide the perfect antidote; not only are eggs a quick and easy way to ease your hangover trauma but they also help prevent the insatiable...
RSPH salmonella prevention webinar to highlight Lion benefits 22/11/2018
The Royal Society of Public Health is running a webinar into the cause and prevention of salmonella on 14 January 2019, highlighting the food safety benefits of specifying British Lion eggs.
Dr Lisa Ackerley, Food Safety Adviser, UKHospitality and Public Health Company Ltd, will be joined...
Vulnerable group advice helps serve up strong egg sales 16/11/2018
A year on from a change in official advice, which said that everyone including those classed as vulnerable groups, mums to be, young children, and the elderly, can now enjoy eggs however they want, provided they are produced to British Lion standards, egg sales have soared to new heights...
#Students 08/11/2018
British Lion eggs has been working with social influencers to create and share egg-focussed student recipes to coincide with the start of the university term.
Partnerships with Lina Sinno Graoui, Twice The Health and a Fudent Official takeover have already seen student-friendly egg...
New #Eggs My Way inspiration online 02/11/2018
New inspirational egg recipes from #EggsMyWay ambassadors and family focused social influencers, The Chiappas sisters, are now live online.
To find out how to make 'Eggs Cupcakes', 'Halloumi, Bean, and Egg Hotpot', as well as other egg dishes, visit the Chiapas blog or Egg Recipes on...
New papers published on potential benefits of eggs for older people 25/10/2018
Two new papers have been published investigating how eggs could offer an opportunity to increase protein intake and help prevent muscle decline in older people, based on research by a team at Bournemouth University, part-funded by the British Egg Industry Council.
Protein is needed for...
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