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Top gymnast inspires with his egg recipes 13/04/2018
While champion gymnast and Lion eggs ambassador Max Whitlock has been winning medals at the Commonwealth Games, his recipe videos have been inspiring people at home to cook up the secret ingredient behind his sporting success – eggs. Max has starred in a series of videos sharing his top...
Real eggs see Easter sales surge 26/03/2018
A dozen years of growth
Egg sales are booming this Easter with Brits expected to eat a whopping 180 million hen eggs over the long weekend, according to figures released by the British Egg Industry Council.
It is predicted that the UK will eat 45 million eggs a day over the Easter bank...
Max Whitlock gets cracking 06/03/2018
As part of the #EggsMyWay campaign, reigning Olympic champion gymnast Max Whitlock has shared the first of a series of videos promoting the culinary and health benefits of eggs, with his 214,000 followers on Instagram.
Double Olympic gold medalist Max is spearheading a rolling...
New paper highlights nutritional importance of eggs for young and old 27/02/2018
A new paper by BEIS Nutrition Advisor Dr Juliet Gray published in the British Nutrition Foundation’s peer-reviewed journal Nutrition Bulletin, highlights a raft of new research showing how a number of key consumer groups could benefit from increased egg consumption. The paper highlights...
Lean Machines click into gear 20/02/2018
British Lion eggs is working with social media sensations and healthy living experts The Lean Machines to share recipe videos and posts highlighting the nutritional benefits of eggs. The content is being shared among their 600,000 followers, with more than 87,000 views to date. To find...
Mums know best for perfect pancakes 12/02/2018
A new survey[1] has revealed that almost 60% of Brits need to seek advice before making pancakes for Shrove Tuesday, with 1 in 5 asking a family member before they know enough to get flipping.
The survey by British Lion eggs also found that 16-34 year olds are more likely to ask their mum...
Latest facts and figures published 05/02/2018
The latest egg industry data for year ending 31 December 2017, outlining egg production, consumption, market breakdown and other industry data has been published. The latest figures show that almost 13 billion eggs were consumed in 2017, an increase of +3% on 2016 figures. All of the...
Retail egg sales top 6bn in 2017 23/01/2018
Retail egg sales are on the march for the eleventh year running, rising by 250m (vol) in 2017 to top 6bn for the first time in more than 40 years, according to the latest data issued by British Lion eggs.
Annual sales grew by almost 5% in volume, and 6% in value, with an acceleration of...
Babies can benefit from mums’ egg eating 16/01/2018
The recent confirmation that British Lion eggs can be eaten runny, or even raw, by vulnerable groups is good news for pregnant women and their babies – and a number of recent research papers have highlighted the potential benefits to babies’ health if their mothers eat eggs during...
Olympic gymnast champions #EggsMyWay campaign 05/01/2018
Reigning Olympic champion gymnast Max Whitlock is spearheading a crack team of high-profile ambassadors, in a £1m plus recipe marketing campaign with the theme #EggsMyWay to promote the culinary and health benefits of eggs in 2018.
Double Olympic gymnastics gold medallist Max Whitlock,...
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