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News

British Lion eggs cooks up BBC Good Food promotion 27/10/2020

A British Lion eggs advertising takeover on BBC Good Food is encouraging consumers to get cracking and cook with eggs. As well as prominent advertising, featuring inspiring egg dishes, a dedicated British Lion eggs microsite, full of quick, easy and delicious egg recipes, and information...

Agriculture Bill statement 14/10/2020

In response to MPs rejecting amendments to the Agriculture Bill, designed to protect food standards post-Brexit, British Egg Industry Council Chief Executive, Mark Williams, said: "We are of course disappointed that the amendment to protect food standards post-Brexit has been rejected but...

Boiled and with soldiers: the best way to eat an egg, according to the nation 07/10/2020

A new survey of British egg lovers reveals that the classic dippy with soldiers reigns supreme, with 30 percent of Britons voting it as the greatest way to eat an egg.  This despite one in 10 of us admitting we have no idea how to boil one, according to the data.  The fried egg came a...

Research investigates potential benefits of eggs in the diet of older people 23/09/2020

A new paper*, published in the journal Public Health Nutrition, discusses how eggs could offer an ideal ‘food first’ opportunity to increase protein intake and help prevent muscle decline in older people, as investigated in research by a team at Bournemouth University, part-funded by the...

Egg consumption linked to healthier diet and lower weight in women 17/09/2020

With retail egg sales rising by around 30% during lockdown, a new paper shows that women who eat eggs have higher levels of nutrients such as Vitamin D and selenium in their blood and are on average slimmer than non-egg eaters. The new analysis of the most recent UK National Diet and...

Renowned care home chef launches a series of cracking Lion egg dishes 03/09/2020

NACC Care Chef of the Year, Martin McKee, has created a series of new videos showing how Lion eggs can bring inspiration to care home menus across the country.  The recipes have been developed to reflect the growing trend for menu simplification that has been seen as a result of the COVID...

Cracking egg recipe inspiration 27/08/2020

A promoted egg recipe content campaign is running across Instagram and YouTube to meet increased consumer interest in eggs and inspire consumption throughout the day, following huge demand since March. The affordable and versatile recipes include Tom Daley’s spinach, chorizo and egg...

Caterers Ask for the Lion 10/08/2020

As the hospitality industry continues to re-open a social media campaign in partnership with Staff Canteen, the leading online chef network, to encourage caterers to use Lion eggs and serve more Lion egg dishes, is proving popular. The competition is seeing professional chefs sharing...

Enjoy eggs all day with BBC Good Food 27/07/2020

Prominent British Lion egg advertising throughout July on BBC Good Food, Olive and Delicious is inspiring people to cook eggs throughout the day, with a range of delicious dishes including a Turkish breakfast scramble, hot smoked salmon and egg salad, and a spicy halloumi fried egg and...

Lion manifesto announced  17/07/2020

Andrew Joret has been re-elected as Chairman of the British Egg Industry Council (BEIC) and has announced a manifesto for his new term of office.  “It has been a turbulent few months for the industry, with unprecedented demand which has served to demonstrate that the UK’s love affair with...