News stories

Gen Z are ditching classic breakfast items, including chocolate croissants (41 percent), fried bread (38 percent), Coco Pops (35 percent) and Frosted Cornflakes (32 percent), to improve their health and because they are ultra processed and are bad for you. In fact, almost half (48 percent)...

As part of a programme to highlight the growing bank of evidence that links eggs and the nutrients they contain, such as protein and choline, to brain and cognitive function, popular foodie influencer Anna Stanford has shared her go-to egg recipe for keeping her family nourished and...

Watch out for British Lion eggs content from Sophie McCartney — best known as Tired and Tested — a stand-up comedian, podcaster, and double Sunday Times No.1 bestselling author. Hailed as the funniest mum on Instagram, she will be creating cracking content to show how British Lion eggs can...

High-profile foodie influencer @annasfamilykitchen shared her inspiring baked British Lion eggs brunch recipe with her 193k followers. The protein-packed, air fryer runny egg recipe is perfect for all the family. Watch the full video here.

TV personality, Ellie Taylor, took to socials to share her top weaning tips and recipes for Weaning Week (13th – 17th May) with her video already viewed 500k times. As a mum of two young children, she highlighted that British Lion eggs are approved by the Food Standards Agency as safe to...

Popular family-focused influencer lifestyle @Nylah18 has been encouraging her 23.3k followers to ask for British Lion eggs when eating out. British Lion eggs are FSA approved to be served runny to vulnerable groups. Watch her content here.

Parenting influencer, Fun Dad Dean, popular for his relatable approach to parenting, cracked it when it came to keeping the kids entertained and fuelled this Easter. He shared a delicious and nutritious recipe for egg bagel bunnies. Watch here.

Following new research showing that 8/10 shoppers think British products should be easier to spot in supermarkets, Nick Allen, British Egg Industry Council Chief Executive, said: “It’s fantastic to see how much British shoppers value British eggs - retailers are missing a trick by not...

With Easter around the corner, and the chocolate eggs piling up, many Brits will be looking for ways to balance indulgence with healthy, nutritious meals. As well as chocolate eggs, real eggs are a big part of Spring celebrations all over the world and are packed with high quality protein...

A third of (31 percent) health conscious Gen Z and Millennials have a daily protein goal to hit - and while 32 percent still enjoy a morning and afternoon snack every day, it’s more likely to be Greek yoghurt (35 percent) or two hard-boiled eggs (32 percent), according to new research by...