News stories

Tom Daley’s egg dishes from around the world

​​​​​​Olympic gold medallist and Lion ambassador, Tom Daley OBE, has created an egg recipe video inspired by his love for international travel, which is now live on Instagram and YouTube, having already achieved over 574k views. The video showcases three meals which are delicious, easy to...

Influencer support reaches new heights

Social media and celebrity support for the latest British Lion egg products petition, calling on retailers to use British eggs for food made in Britain, has grown in 2022, having been backed by the likes of The Georgia Edit (197k followers), Myleene Klass (394k followers), and other...

British egg industry crisis as production costs soar

30% cost increases leave British farmers on the brink British egg farmers are facing unprecedented rises in the cost of producing eggs, leaving many on the brink of bankruptcy with hundreds of farms in real danger of going out of business if returns do not significantly improve. With...

Free range hens to stay safe inside for a little longer

Government vets have decided that free range hens should be kept inside for a further short period to continue to protect them from the threat of avian influenza (bird flu). The British Egg Industry Council fully supports the Government’s decision to keep hens safe. Mark Williams, Chief...

Rhiannon Lambert's 'Eggs & Essential Nutrients' video goes live

Registered Nutritionist, foodie and best-selling author, Rhiannon Lambert, has just released her 'Eggs & Essential Nutrients' video in collaboration with British Lion eggs. Now live on Instagram, Facebook and YouTube, the video has gained almost 30,000 views in 24 hours. As part of her...

Tom Daley's British Lion eggs message now live on podcasts

The latest British Lion eggs podcast ad campaign is being voiced by Olympic champion, foodie and longstanding ambassador, Tom Daley OBE. Now live across a range of high-profile Health & Wellness and Food & Drink themed podcasts, Tom's cracking British Lion eggs message is expected to reach...

British Lion eggs crack on with £1.5m marketing campaign

Olympic Gold medallist, Tom Daley OBE and leading nutritionist and author, Rhiannon Lambert, are two of the big names that have signed up to headline a new £1.5m marketing campaign for British Lion eggs. The campaign will see the sports star and foodie create content to inspire egg...

Eggs shown to aid weight loss in older and overweight people

With 'New Year, New You' dieting in full swing, we’re exploring two pieces of recent research into the satiating qualities of eggs, which show how eggs can help in weight loss programmes for different population groups. Both studies revealed eggs to be of benefit in helping overweight and...

New study: Eggs increase intake of immune supporting nutrients

Eggs could be a key addition to a plant-based diet for this winter A new study in the Journal of Nutrition – has found that adding eggs to a plant-based diet increases intake of key immune-supporting micronutrients selenium and choline. This is of particular importance as these are known...