News stories

Pregnancy and baby diet trends negatively impacting babies’ health 

A review of the latest nutritional research warns that babies’ health is being put at risk by poor diets during the critical first 1001 days of life – from conception to 2 years of age. The research, published in the British Journal of Midwifery, showed that 90 per cent of pregnant women...

Bosh! Feed your family British Lion eggs says Tom Skinner

British Lion eggs has been working with Tom Skinner, famed for his ‘bosh’ catchphrase, and star of Celebrity Masterchef and The Apprentice, who has appeared across TV, radio and social media highlighting the benefits of British Lion eggs as a nutritious and affordable family meal option...

Influencers ask for the Lion

Popular influencers have been asking foodservice operators to be more transparent about where the eggs they serve are sourced. @newquaymummy (34,000 followers) and Scottish family influencer of the year, @winging_mamahood (40,000 followers) have been explaining that they always check if...

Brown vs white eggs - is there a difference?

With white eggs starting to become more common on shelf, a new page has been created on the British Lion egginfo website to help demystify the perceived differences between white and brown eggs. In general white hens produce white eggs and brown hens produce brown eggs. The page helps to...

Egg-cellent Easter Content

With Easter just around the corner, The British Lion Pride Hub are busy making content, including @Alexandratealeaf who will be sharing an engaging air-fried ’Easter nest’ recipe with her 101k strong audience - egg-cellent! Look out for more recipe inspiration on the egginfo website...

The Pride Hub create simple, quick and nutritious family meals

This month our Pride Hub of influencers have been challenged to create simple, quick and nutritious family meals using British Lion eggs. @zakariyaeats shared a quick and easy flatbread pizza, topped with a runny egg to pack in the protein, while @Raniamvr shared her nutritious Omelette...

Brits egg consumption hits headlines

New consumer research from British Lion eggs showing Brits are switching to simple dinners like omelettes and scrambled egg, has been widely covered by the national media, reaching 89m readers. The story, which featured quotes from BEIC CEO Gary Ford, was covered by seven major nationals...

New TikTok channel tops 1m views

A new @egg_recipes account has been launched on Tik Tok, enabling cross-channel content sharing with a new, highly engaged, relevant audience. The page is growing quickly, amassing over 4 k followers since it's January launch and the channel being viewed more than 1m times. The content is...

British Lion eggs take on Pancake and Valentine’s Day…

This week we’ve seen a double whammy of deliciousness, with inspiring Pancake Day and Valentines content shared on @egg_recipes Instagram and TikTok, including Pancake Dippers, Strawberry and Ricotta rollups and Banana Pancake Stack. British Lion eggs also challenged the Lion Pride Hub...

Egg labelling rules

Defra has launched a consultation on a proposal to change egg labelling legislation, which would mean that free range eggs would no longer need to be labelled as barn if a housing order continued for more than 16 weeks during a bird flu outbreak. Independent research has shown that...