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News

£100K ad campaign is recipe for success 23/04/2019

British Lion eggs has launched a £100k digital ad campaign across major recipe websites BBC Good Food and Jamie Oliver this Easter to inspire millennials to cook with eggs more frequently. The three-month campaign showcases two 10 second 'food-porn' style videos of classic egg dishes,...

Healthista gets cracking 16/04/2019

As part of a partnership with British Lion eggs, two topical articles are now live on Healthista, the top digital women’s health platform with 300,000 users. The rise of the ‘Veggan’ explores vegans who consider including eggs in their diets for nutritional reasons, and another busting...

No change to egg advice, says BEIC 18/03/2019

The British Egg Industry Council (BEIC) has reassured egg-lovers that they can continue to enjoy their daily poached egg on avocado or dippy egg and soldiers without concern.   Despite the publicity for a new American study linking eggs, cholesterol and heart disease last week, advice to...

Industry and welfare groups question government commitment to welfare: battery cages could be back in a fortnight 15/03/2019

Compassion in World Farming, the RSPCA and The British Egg Industry Council have reacted angrily to the Government’s refusal to add eggs and egg products to the list of foods protected by tariffs in the event of a no deal Brexit. Despite the Parliamentary vote that the UK will not leave...

BEIC statement on JAMA cholesterol paper 15/03/2019

UK nutrition experts have challenged the conclusions of the paper ‘Associations of Dietary Cholesterol or Egg Consumption with Incident Cardiovascular Disease and Mortality’ published in the Journal of the American Medical Association (JAMA) today (15 March 2019).     All UK health and...

BEIC statement on Farmdrop ad 13/03/2019

The British Egg Industry Council can confirm that eggs need not have been removed from an advertisement for online supermarket Farmdrop designed to run on London Underground. Transport for London (TfL) requested that foods high in fat, sugar and salt, such as bacon, butter and jam, were...

Brexit risks putting battery eggs back on menu 12/03/2019

The British Egg Industry Council (BEIC) and Compassion in World Farming (CIWF) have warned that billions of eggs from battery cages could be back on the menu in the event of a no-deal Brexit, unless the UK Government acts to protect British consumers. Despite assurances across a number of...

Lion flexes muscle as egg sales continue relentless rise 08/03/2019

Retail egg sales remained positive in 2018, supported by consumer desire for healthier options, flexitarianism, and the impact of the change in official advice that vulnerable groups can now enjoy runny eggs, as long as they are Lion. Following more than ten years of sales growth, annual...

British Lion eggs kick off campaign with football star 01/03/2019

Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs #WonderEgg marketing campaign. The campaign was launched by star diver Tom Daley last month to raise awareness of the Lion.  Both sports stars will help communicate how...