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News

Top chefs #AskForTheLion 11/06/2019

British Lion eggs and Staff Canteen, the media platform for professional chefs, has launched a social media campaign to encourage chefs to endorse the use of Lion eggs and inspire them to add more egg dishes to their menus.  Top chefs are sharing images of their favourite egg dishes...

Cracking views 28/05/2019

The latest recipe videos from British Lion ambassadors, social media megastar and diving champion Tom Daley, and the England and Manchester City Football captain Steph Houghton, have been exciting egg fans online. Daley’s ‘Tasty Egg bake’ and Houghton's tuna, sweetcorn and kale frittata...

Lion roars for weaning week 16/05/2019

To celebrate National Weaning Week  (6 – 12 May) and highlight the FSA runny eggs advice, British Lion eggs launched a dippy egg video in partnership with Annabel Karmel, the UK’s No 1 children’s cookery author. The video targeting new parents has been viewed more than 100,000 times ...

Spring tart creates big buzz 07/05/2019

A British Lion eggs Spring Garden Tart video created with Buzzfeed, the leading news and entertainment digital platform, is a huge online hit, achieving more than two million views across Facebook, Instagram, Pinterest and the BuzzFeed website. The recipe video, which can be viewed here, ...

£100K ad campaign is recipe for success 23/04/2019

British Lion eggs has launched a £100k digital ad campaign across major recipe websites BBC Good Food and Jamie Oliver this Easter to inspire millennials to cook with eggs more frequently. The three-month campaign showcases two 10 second 'food-porn' style videos of classic egg dishes,...

Healthista gets cracking 16/04/2019

As part of a partnership with British Lion eggs, two topical articles are now live on Healthista, the top digital women’s health platform with 300,000 users. The rise of the ‘Veggan’ explores vegans who consider including eggs in their diets for nutritional reasons, and another busting...

No change to egg advice, says BEIC 18/03/2019

The British Egg Industry Council (BEIC) has reassured egg-lovers that they can continue to enjoy their daily poached egg on avocado or dippy egg and soldiers without concern.   Despite the publicity for a new American study linking eggs, cholesterol and heart disease last week, advice to...

Industry and welfare groups question government commitment to welfare: battery cages could be back in a fortnight 15/03/2019

Compassion in World Farming, the RSPCA and The British Egg Industry Council have reacted angrily to the Government’s refusal to add eggs and egg products to the list of foods protected by tariffs in the event of a no deal Brexit. Despite the Parliamentary vote that the UK will not leave...

BEIC statement on JAMA cholesterol paper 15/03/2019

UK nutrition experts have challenged the conclusions of the paper ‘Associations of Dietary Cholesterol or Egg Consumption with Incident Cardiovascular Disease and Mortality’ published in the Journal of the American Medical Association (JAMA) today (15 March 2019).     All UK health and...