News stories

Popular influencers have been asking foodservice operators to be more transparent about where the eggs they serve are sourced. @newquaymummy (34,000 followers) and Scottish family influencer of the year, @winging_mamahood (40,000 followers) have been explaining that they always check if...

With white eggs starting to become more common on shelf, a new page has been created on the British Lion egginfo website to help demystify the perceived differences between white and brown eggs. In general white hens produce white eggs and brown hens produce brown eggs. The page helps to...

With Easter just around the corner, The British Lion Pride Hub are busy making content, including @Alexandratealeaf who will be sharing an engaging air-fried ’Easter nest’ recipe with her 101k strong audience - egg-cellent! Look out for more recipe inspiration on the egginfo website...

This month our Pride Hub of influencers have been challenged to create simple, quick and nutritious family meals using British Lion eggs. @zakariyaeats shared a quick and easy flatbread pizza, topped with a runny egg to pack in the protein, while @Raniamvr shared her nutritious Omelette...

New consumer research from British Lion eggs showing Brits are switching to simple dinners like omelettes and scrambled egg, has been widely covered by the national media, reaching 89m readers. The story, which featured quotes from BEIC CEO Gary Ford, was covered by seven major nationals...

A new @egg_recipes account has been launched on Tik Tok, enabling cross-channel content sharing with a new, highly engaged, relevant audience. The page is growing quickly, amassing over 4 k followers since it's January launch and the channel being viewed more than 1m times. The content is...

This week we’ve seen a double whammy of deliciousness, with inspiring Pancake Day and Valentines content shared on @egg_recipes Instagram and TikTok, including Pancake Dippers, Strawberry and Ricotta rollups and Banana Pancake Stack. British Lion eggs also challenged the Lion Pride Hub...

Defra has launched a consultation on a proposal to change egg labelling legislation, which would mean that free range eggs would no longer need to be labelled as barn if a housing order continued for more than 16 weeks during a bird flu outbreak. Independent research has shown that...

A major £1m marketing campaign to showcase the benefits of British Lion eggs will launch in January 2024. With British Lion eggs approved by the Food Standards Agency (FSA) as safe to eat runny for all ages, the programme will deliver trust and inspiration messages through inspiring and...

School children’s nutritional status improved, as seen in changes in their height, weight, and body mass in less-developed villages in China, NYU study finds. An egg a day helps keep malnutrition away, according to New York University Silver School of Social Work professor Minchao Jin and...