News stories

National media report on calls for retailers to back British ingredients

Shoppers will fork out more for food made from British ingredients according to stories from The Sun, Daily Mirror, Daily Express, Metro, Daily Star and The Herald highlighting public demand for the use of British eggs in British food. The stories, based on consumer research commissioned...

Tom Daley’s cracking performance!

Longstanding British Lion eggs ambassador, Tom Daley, has performed in and out of the pool inspiring Brits to stay fit, healthy and crack into eggs! Eggs are a key part of Tom’s training regime and his post-workout recovery recipes video received an eggcellent 1m engagements on his...

Myleene Klass backs egg products petition

Celebrity singer, model and businesswoman, Myleene Klass, has called on retailers to use British egg for British produced foods, throwing her support behind the egg products petition. More than 30,000 British shoppers have now signed the petition demanding that supermarkets ditch imported...

Lion egg recipes for babies

Top nutritionist, author and social influencer, Charlotte Stirling-Reed, is starring in a campaign to educate parents about the nutritional benefits of introducing eggs to their babies, as well as highlighting the FSA advice that only British Lion eggs are safe to eat runny for vulnerable...

Dive into cooking with Tom Daley’s egg recipes

Olympic diver and Double World Champion, Tom Daley, has created a collection of cracking recipes that will have your crew eating like champions. The Team GB athlete’s British Lion egg dishes are delicious and nutritious – packing a punch of protein, vitamins and minerals. Tom’s quick and filling recipes will win you a gold medal for your kitchen skills.

One year on from supermarket scramble - egg sales remain at record levels

Retail egg sales surged to a record high in 2020, ignited by lockdown panic purchasing in March 2020 and remaining a firm fixture in shopping baskets long after more regular shopping habits returned, according to the latest data. Around 8bn eggs were sold at retail in the past year (52 we...