News stories

Max Whitlock gets cracking

As part of the #EggsMyWay campaign, reigning Olympic champion gymnast Max Whitlock has shared the first of a series of videos promoting the culinary and health benefits of eggs, with his 214,000 followers on Instagram. Double Olympic gold medalist Max is spearheading a rolling programme of...

New paper highlights nutritional importance of eggs for young and old

A new paper by BEIS Nutrition Advisor Dr Juliet Gray published in the British Nutrition Foundation’s peer-reviewed journal Nutrition Bulletin, highlights a raft of new research showing how a number of key consumer groups could benefit from increased egg consumption. The paper highlights...

Lean Machines click into gear

British Lion eggs is working with social media sensations and healthy living experts The Lean Machines to share recipe videos and posts highlighting the nutritional benefits of eggs. The content is being shared among their 600,000 followers, with more than 87,000 views to date. To find out...

Mums know best for perfect pancakes

A new survey[1] has revealed that almost 60% of Brits need to seek advice before making pancakes for Shrove Tuesday, with 1 in 5 asking a family member before they know enough to get flipping. The survey by British Lion eggs also found that 16-34 year olds are more likely to ask their mum...

Latest facts and figures published

The latest egg industry data for year ending 31 December 2017, outlining egg production, consumption, market breakdown and other industry data has been published. The latest figures show that almost 13 billion eggs were consumed in 2017, an increase of +3% on 2016 figures. All of the...

Retail egg sales top 6bn in 2017

Retail egg sales are on the march for the eleventh year running, rising by 250m (vol) in 2017 to top 6bn for the first time in more than 40 years, according to the latest data issued by British Lion eggs. Annual sales grew by almost 5% in volume, and 6% in value, with an acceleration of...

Babies can benefit from mums’ egg eating

The recent confirmation that British Lion eggs can be eaten runny, or even raw, by vulnerable groups is good news for pregnant women and their babies – and a number of recent research papers have highlighted the potential benefits to babies’ health if their mothers eat eggs during...

Olympic gymnast champions #EggsMyWay campaign

Reigning Olympic champion gymnast Max Whitlock is spearheading a crack team of high-profile ambassadors, in a £1m plus recipe marketing campaign with the theme #EggsMyWay to promote the culinary and health benefits of eggs in 2018. Double Olympic gymnastics gold medallist Max Whitlock, and...

Visitors to the eggrecipes website hit 1 million in 2017

More than a million people have visited the eggrecipes website for recipe inspiration in 2017. British Lion eggs has continued to create recipes to inspire consumers with quick, tasty and convenient ways to cook healthy meals with eggs. The most popular recipes range from a simple omelette...

An eggcellent hangover cure

Eggs are a go-to with a secret ingredient to help get over the morning after a big night out. Eggs are one of nature’s most nutrient-dense foods throughout the year - containing high quality protein, as well as being naturally rich in vitamin D, B2 (riboflavin), vitamin B12, iodine...