News stories

Reigning Olympic champion gymnast Max Whitlock is spearheading a crack team of high-profile ambassadors, in a £1m plus recipe marketing campaign with the theme #EggsMyWay to promote the culinary and health benefits of eggs in 2018. Double Olympic gymnastics gold medallist Max Whitlock, and...

More than a million people have visited the eggrecipes website for recipe inspiration in 2017. British Lion eggs has continued to create recipes to inspire consumers with quick, tasty and convenient ways to cook healthy meals with eggs. The most popular recipes range from a simple omelette...

Eggs are a go-to with a secret ingredient to help get over the morning after a big night out. Eggs are one of nature’s most nutrient-dense foods throughout the year - containing high quality protein, as well as being naturally rich in vitamin D, B2 (riboflavin), vitamin B12, iodine...

Two recent studies suggest that mothers who eat eggs when breastfeeding may help protect their babies against future egg allergy. The first study [i], a randomised controlled trial (RCT) undertaken at the University of Western Australia, showed that egg ingestion during breastfeeding was...

British Lion eggs has launched a major new campaign to highlight the recent announcement[1] by the Food Standards Agency that everyone can now enjoy runny eggs – as long as they have the British Lion mark on. The six-month campaign, which launched on 1 November, includes advertising...

Eggs are the favourite breakfast choice of consumers when eating out, with 63% choosing them, but caterers are failing to capitalise on the sales opportunity according to a new research report from British Lion eggs. The British Lion eggs ‘Wake up to eggs: a report into making the most of...

Today, 183 eggheads dipped their toast soldiers in unison to become world record holders. British Lion eggs have broken the record for the largest number of toast soldiers dipped in boiled eggs simultaneously – the previous record stood at 178. In celebration of World Egg Day and the...

As a new academic year starts, a new report* recommends that students should go to work on an egg. A recent research review heralds eggs as an affordable food containing essential nutrients, including choline and iodine needed for cognitive function and B vitamins and iron that can support...