News stories

New TikTok channel tops 1m views

A new @egg_recipes account has been launched on Tik Tok, enabling cross-channel content sharing with a new, highly engaged, relevant audience. The page is growing quickly, amassing over 4 k followers since it's January launch and the channel being viewed more than 1m times. The content is...

British Lion eggs take on Pancake and Valentine’s Day…

This week we’ve seen a double whammy of deliciousness, with inspiring Pancake Day and Valentines content shared on @egg_recipes Instagram and TikTok, including Pancake Dippers, Strawberry and Ricotta rollups and Banana Pancake Stack. British Lion eggs also challenged the Lion Pride Hub...

Egg labelling rules

Defra has launched a consultation on a proposal to change egg labelling legislation, which would mean that free range eggs would no longer need to be labelled as barn if a housing order continued for more than 16 weeks during a bird flu outbreak. Independent research has shown that...

British Lion eggs invests in trust with major £1m marketing campaign

A major £1m marketing campaign to showcase the benefits of British Lion eggs will launch in January 2024. With British Lion eggs approved by the Food Standards Agency (FSA) as safe to eat runny for all ages, the programme will deliver trust and inspiration messages through inspiring and...

Fighting Child Poverty, One Hard-Boiled Egg at a Time

School children’s nutritional status improved, as seen in changes in their height, weight, and body mass in less-developed villages in China, NYU study finds. An egg a day helps keep malnutrition away, according to New York University Silver School of Social Work professor Minchao Jin and...

British Lion eggs welcomes FSA import warning

British Lion eggs has welcomed the FSA’s decision to issue an official warning around the food poisoning risk associated with Polish eggs, and called on food manufacturers, retailers, caterers and consumers to put their trust in the world-leading food safety standards of British Lion eggs...

New research paper cracks myths around eggs and cardiovascular disease

A new research review paper ( here) - "Dietary saturated fat and cholesterol: cracking the myths around eggs and cardiovascular disease” - has just been published in volume 12 of the Journal of Nutritional Science. The review – written by Rona Antoni (Diabetes Specialist Dietitian) – shows...

BEIC Chief Exec named Poultry Person of the Year

Mark Williams, British Egg Industry Council Chief Executive, has been honoured with the prestigious Poultry Person of the Year at the 2023 Eggs and Poultry Industry Conference. Mark, who has spent his whole career in the industry, has spent more than 23 years as Chief Executive of the...

Concerns grow over risks of low imported egg standards

British Lion eggs, NFU and RSPCA have voiced their concerns in the national media with the increasing volume and low standard of imported eggs, following figures from the Animal and Plant Health Agency. Data shows that the number of eggs imported from Poland rose by more than 2,000%, from...