BEIC statement on Farmdrop ad

The British Egg Industry Council can confirm that eggs need not have been removed from an advertisement for online supermarket Farmdrop designed to run on London Underground.

Transport for London (TfL) requested that foods high in fat, sugar and salt, such as bacon, butter and jam, were removed from the advertisement as part of its ban on ‘junk food’ advertising.  However TfL say that eggs were not included among the non-compliant foods as they score well on the nutrient profiling models used to assess foods, and are allowed to be advertised to children without restrictions.  

Registered nutritionist Dr Juliet Gray commented:  “As a natural high protein food full of important vitamins and minerals, eggs have a very positive nutrient profile and can be encouraged as part of a healthy diet for both adults and children.”