Celeb trio front cracking egg campaign

A trio of top celebrities are spearheading a £1m recipe egg marketing campaign for 2017 promoting the culinary and health benefits of eggs.

Top chef Simon Rimmer, health and fitness expert Lucy Mecklenburgh, and TV presenter Helen Skelton have all signed up as ambassadors for British Lion eggs, and will help to promote the benefits of eggs by highlighting their favourite egg recipes and tips on healthy eating, through both traditional and digital media.

Simon Rimmer will also be developing a ‘one-pot’ egg recipe collection, showcasing the ease, versatility, speed and nutritional benefits of cooking with eggs. The collection will feature on www.eggrecipes.co.uk and be launched by Rimmer via a specially created exclusive pop-up restaurant.

A social media campaign, including recipe videos, will encourage the sharing of the recipes by high-profile bloggers, as well as on the British Lion eggs Instagram, Pinterest and YouTube social media channels. 

The recipe campaign will continue to be supported by a nutrition focused campaign highlighting eggs as a perfect protein, targeting healthcare professionals and consumers, along with a trade focused campaign to reinforce the additional food safety values of the Lion.