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Easter egg sales outstrip chocolate eggs
More than twice as many real eggs than chocolate eggs were eaten over the Easter weekend, according to data estimates released by the British Egg Industry Council.
It is estimated that around 80m chocolate Easter eggs are sold in the run up to Easter. However, consumption of real eggs is forecast to have exceeded more than180m over the Easter weekend alone.
The record Easter sales for ‘real’ eggs follows very strong volume sales for the first quarter of 2017, with sales for the 12 weeks to 26 March showing growth of 7.4% over the same period in 2016 (the equivalent of more than 100m additional eggs).