Egg industry welcomes Marks & Spencer advertising campaign

Lion Egg producers have welcomed the use of the British Lion mark as the only brand to feature in the new Marks & Spencer advertising campaign.

The Lion mark’s appearance is testament to how far the iconic mark has come in the last 10 years.  The British Lion mark on eggs was launched in 1998 with a stringent Code of Practice designed to alleviate consumer concerns after the salmonella scare of the late 1980s. 

Marks & Spencer was one of the first retailers to embrace the mark and, along with all other major UK retailers, continues to recognise the importance of the Lion.

Andrew Parker, Chairman of the British Egg Industry Council, said: “We are delighted that M&S has chosen to use the Lion mark within its 125th anniversary advertising campaign.  This is a great endorsement for the Lion, which continues to go from strength to strength.”

Over the years, the Lion mark has received the endorsement of retailers, politicians, consumer groups and food safety organisations and is the most recognised food quality mark with around 90% consumer awareness.