Egg recipes get social
British Lion eggs has boosted its ‘social’ presence with the launch of an egg recipes Pinterest profile, as well as new vlogger videos and an Instagram challenge, enabling egg fans to share inspirational egg recipes across multiple online platforms.
With a strong online presence already in place from eggrecipes.co.uk and egginfo.co.uk, the Egg Recipes Youtube channel and app, there have never been so many options for egg recipe inspiration and information online.
The egg recipes Pinterest profile features boards covering hundreds of quick and easy recipes to transform the great British egg into delicious nutritious meals. The Instagram challenge, in partnership with BritMums, encouraged egg fans to share images of their eggy meals, with the hashtag #HealthyEggMeals. More than 200 pictures were posted, with more than 22,000 views and 2,100 likes during the seven days of the challenge. On Twitter the hashtag generated 3 million impressions.
Top ‘mummy vloggers’, Juggle Mum and Crumbs Food, have filmed videos for the egg recipes YouTube channel showing how to make their favourite family egg meals. You can find Juggle Mum's red onion and courgette 'no pastry' quiche and Crumbs Food's baked eggs videos here.