#EggCentric recipe booklet published
A new recipe booklet full of inspirational egg meals is being distributed to more than 40,000 people in the April issue of BBC Easy Cook.
The #EggCentric Inspirational Egg Meals booklet features six mouth-watering fresh meal ideas, including cha han, a Japanese inspired fried rice recipe, smoked salmon egg pots, and spinach and egg roulade, which are also available on www.eggrecipes.co.uk/eggcentric.
As well as being inserted in BBC Easycook, the recipes are starring in a PR and social media campaign supported by top chef Neil Rankin, TV and radio presenter Jenni Falconer, and fitness entrepreneur Lucy Mecklenburgh, to encourage people to try eggs as a main meal in the home or when eating out. The social media campaign is using the #EggCentric hashtag to encourage sharing of the recipes by bloggers and vloggers as well as on the British Lion eggs Instagram, Pinterest and YouTube social media channels.