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#EggCentric recipe booklet published


A new recipe booklet full of inspirational egg meals is being distributed to more than 40,000 people in the April issue of BBC Easy Cook.

The #EggCentric Inspirational Egg Meals booklet features six mouth-watering fresh meal ideas, including cha han, a Japanese inspired fried rice recipe, smoked salmon egg pots, and spinach and egg roulade, which are also available on

As well as being inserted in BBC Easycook, the recipes are starring in a PR and social media campaign supported by top chef Neil Rankin, TV and radio presenter Jenni Falconer, and fitness entrepreneur Lucy Mecklenburgh, to encourage people to try eggs as a main meal in the home or when eating out. The social media campaign is using the #EggCentric hashtag to encourage sharing of the recipes by bloggers and vloggers as well as on the British Lion eggs Instagram, Pinterest and YouTube social media channels.