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Get cracking for British Egg Week 2018

07/09/2018

This year British Egg Week takes place between 8 and 14 October and British Lion eggs has created a toolkit to help retailers, food manufacturers and caterers make the most of the week.

The toolkit shows some of the activity that is taking place during the week, which is themed ‘Don’t get hangry, get cracking’, including assets for use on social platforms. With research showing being hangry (anger due to hunger) affects 79% of Brits, protein-packed eggs can help provide a solution by helping people to feel fuller for longer.

A hangry emoji has been submitted to Google, Android and iOS and, along with animated gifs, will be available to download from www.eggrecipes.co.uk and the Egg Recipes app.

The toolkit also includes ideas for how to get involved, including key messages and hangry-busting egg recipes that can be shared with customers to encourage them to celebrate British Egg Week with you.