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Keeping KP safe down under - the world’s first sponsorship of cricketer’s box

01/07/2006

Lion Quality eggs have secured a unique deal - to sponsor England cricketer Kevin Pietersen’s box! 

Launching the sponsorship on the eve of the Ashes, Lion Quality eggs’ Kevin Coles said: “While many people will think we’re nuts to sponsor KP’s box, there is a serious message behind the sponsorship.  The British Lion on eggs is a symbol of quality and safety and we felt it was important for KP to feel safe Down Under!”