You are here
Keeping KP safe down under - the world’s first sponsorship of cricketer’s box
Lion Quality eggs have secured a unique deal - to sponsor England cricketer Kevin Pietersen’s box!
Launching the sponsorship on the eve of the Ashes, Lion Quality eggs’ Kevin Coles said: “While many people will think we’re nuts to sponsor KP’s box, there is a serious message behind the sponsorship. The British Lion on eggs is a symbol of quality and safety and we felt it was important for KP to feel safe Down Under!”