Mob Kitchen promotes delicious and affordable British Lion eggs dishes
British Lion eggs is encouraging students and young professionals to get cracking through a new partnership with recipe channel, Mob Kitchen.
Five British Lion eggs dishes will be shared with Mob Kitchen’s audience of more than 280,000 to demonstrate the versatility, affordability, taste and nutritional benefits of eggs, encouraging followers to always have a pack of British Lion eggs in the fridge.
The first recipe, The ultimate croque madame, will be shared on the Mob Kitchen and eggrecipes channels this week, with the remaining recipes shared across the year.
The partnership also includes activation, with the Mob Kitchen food truck visiting three universities across the campaign giving out free British Lion eggs dishes and communicating key messages about eggs.