Morrisons becomes first retailer to put the British lion logo on its quiches
British Lion egg processors have congratulated Morrisons on becoming the first retailer to put the British Lion logo on its range of quiches, championing the use of British Lion egg ingredients and showing support for British farming.
Morrisons shared the news on LinkedIn that the new range of nine quiches are available in-store, and British Lion egg processors are calling on other major retailers to follow suit.
Andrew Joret, British Egg Industry Council Chairman, said: “Congratulations to Morrisons for being the first major retailer to champion the use of British Lion egg ingredients in its own label quiche range.
“It is fantastic to see a major supermarket showing much needed support for British farming and highlighting the use of British Lion egg ingredients. We hope to see other retailers follow suit, meeting shopper expectations and satisfying demand for the use of British eggs in food made in the UK.”
With more than 80% of British consumers wanting to see more provenance on pack, highlighting the use of British Lion egg products on pack is now more crucial than ever, as it signifies quality, provenance and shows support for British farmers.