The Pride Hub egg recipes reach 36 million

The British Lion ‘Pride Hub’ of influencers has now generated over 36 million views sharing eclectic egg recipes and Lion messaging across social media.

In the month of May, the popular foodie infleuncers were challenged to create videos showcasing egg-based dishes to enjoy during the King’s Coronation and National Vegetarian Week - which included Chloe’s ‘Poached Egg Protein Bowl’ and Delicia’s ‘Egg, Asparagus and Baby Potato Salad’ - whilst reminding millions to look for the Lion mark and follow the @egg_recipes Instagram for recipe inspiration.