News stories

Retail egg sales remained positive in 2018, supported by consumer desire for healthier options, flexitarianism, and the impact of the change in official advice that vulnerable groups can now enjoy runny eggs, as long as they are Lion. Following more than ten years of sales growth, annual...

Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs #WonderEgg marketing campaign. The campaign was launched by star diver Tom Daley last month to raise awareness of the Lion. Both sports stars will help communicate how...

The British Egg Industry Council is calling for stronger deterrents for food fraud following the news that an egg trader in the Netherlands, convicted of fraudulently selling contaminated eggs as fit for human consumption, has been fined just EUR30,000. The egg trader from Mijnsheerenland...

Champion diver Tom Daley has launched the British Lion #WonderEgg campaign, getting 2019 off to a cracking start by sharing his recipe video for Smoked Haddock Scotch Eggs with his 2m Instagram followers. The new recipe is part of Tom’s collection of six mouth-watering British Lion egg...

New data shows that healthy eating messages are penetrating the public’s consciousness as Brits turn to healthier food preparation methods. According to Kantar Worldpanel data , while fried remains the most frequently consumed egg choice, healthier scrambled egg occasions were up by 56...

With the festive season now underway, it’s time to prepare for the dreaded ‘morning after the night before’, and cracking a couple of eggs could provide the perfect antidote; not only are eggs a quick and easy way to ease your hangover trauma but they also help prevent the insatiable...

The Royal Society of Public Health is running a webinar into the cause and prevention of salmonella on 14 January 2019, highlighting the food safety benefits of specifying British Lion eggs. Dr Lisa Ackerley, Food Safety Adviser, UKHospitality and Public Health Company Ltd, will be joined...

A year on from a change in official advice, which said that everyone including those classed as vulnerable groups, mums to be, young children, and the elderly, can now enjoy eggs however they want, provided they are produced to British Lion standards, egg sales have soared to new heights...

British Lion eggs has been working with social influencers to create and share egg-focussed student recipes to coincide with the start of the university term. Partnerships with Lina Sinno Graoui, Twice The Health and a Fudent Official takeover have already seen student-friendly egg recipes...