News stories

BEIC statement on Farmdrop ad

The British Egg Industry Council can confirm that eggs need not have been removed from an advertisement for online supermarket Farmdrop designed to run on London Underground. Transport for London (TfL) requested that foods high in fat, sugar and salt, such as bacon, butter and jam, were...

Brexit risks putting battery eggs back on menu

The British Egg Industry Council (BEIC) and Compassion in World Farming (CIWF) have warned that billions of eggs from battery cages could be back on the menu in the event of a no-deal Brexit, unless the UK Government acts to protect British consumers. Despite assurances across a number of...

Lion flexes muscle as egg sales continue relentless rise

Retail egg sales remained positive in 2018, supported by consumer desire for healthier options, flexitarianism, and the impact of the change in official advice that vulnerable groups can now enjoy runny eggs, as long as they are Lion. Following more than ten years of sales growth, annual...

British Lion eggs kick off campaign with football star

Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs #WonderEgg marketing campaign. The campaign was launched by star diver Tom Daley last month to raise awareness of the Lion. Both sports stars will help communicate how...

Food fraud fine not fit for purpose says British egg industry

The British Egg Industry Council is calling for stronger deterrents for food fraud following the news that an egg trader in the Netherlands, convicted of fraudulently selling contaminated eggs as fit for human consumption, has been fined just EUR30,000. The egg trader from Mijnsheerenland...

Tom Daley cracks on with 2m followers

Champion diver Tom Daley has launched the British Lion #WonderEgg campaign, getting 2019 off to a cracking start by sharing his recipe video for Smoked Haddock Scotch Eggs with his 2m Instagram followers. The new recipe is part of Tom’s collection of six mouth-watering British Lion egg...

Brits scramble to ditch the frying pan in a bid to improve health

New data shows that healthy eating messages are penetrating the public’s consciousness as Brits turn to healthier food preparation methods. According to Kantar Worldpanel data , while fried remains the most frequently consumed egg choice, healthier scrambled egg occasions were up by 56...

British Lion eggs to make big splash

British Lion eggs is diving into a partnership with double World Champion and social media megastar Tom Daley as part of a £1m+ marketing campaign for 2019 to drive the continued growth of egg sales and increase awareness of the Lion. The #WonderEgg campaign has been designed to increase...

RSPH salmonella prevention webinar to highlight Lion benefits

The Royal Society of Public Health is running a webinar into the cause and prevention of salmonella on 14 January 2019, highlighting the food safety benefits of specifying British Lion eggs. Dr Lisa Ackerley, Food Safety Adviser, UKHospitality and Public Health Company Ltd, will be joined...
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