News stories

Consumers are getting cracking in the kitchen, according to new figures showing egg sales are growing dramatically, rising by more then 5%* during October, well ahead of industry expectations. The sales hike, equating to some 17m eggs, builds on excellent September figures, which itself...

Britain has fallen back in love with the egg, according to new figures released by British Lion eggs. The latest retail sales data shows it’s no yolk, as 12m more eggs* were consumed in September, compared with the same period a year ago. Overall sales have risen by more than 60m in the...

The British Egg Information Service (BEIS) has been spreading the good news about eggs among GPs this Autumn. A campaign targeting this key group of opinion leaders has included hard-hitting advertisements in their two key weekly professional magazine titles, GP and Pulse, as well as...

Brits will boil, scramble, poach and fry their way through more than a billion eggs this October, according to figures released to mark the start of British Egg Week (4-10 October). October is set to join Easter as one of the most popular times for eating eggs, with monthly sales reaching...

With the end of Official Summer Time approaching, research has shown that eggs are a natural source of key nutrients that can help combat the effects of Seasonal Affective Disorder (SAD) such as depression. A study published in the Journal of Clinical Psychiatry found that ‘mood nutrients’...

The British Lion eggs campaign to promote eggs as a ‘superfood’ was held up as an example for the rest of the world, as it scooped the Golden Egg award at the International Egg Commission’s annual conference. The award recognises the country with the most effective marketing campaign over...

A major ‘Time for Eggs’ point of sale campaign, promoting quick and easy egg meals, is hitting retail stores ahead of British Egg Week in October. TV chef Paul Merrett is fronting the activity, which is part of British Egg Week. Leaflets, shelf barkers, posters, trolley advertising and...

Students living away from home for the first time this autumn will now be able to create delicious egg recipes at the ping of a button. A new online microwave recipe booklet is being launched by British Lion eggs on www.eggrecipes.co.uk along with a competition to win Bosch microwaves...

British Lion eggs are to return to TV for the first time in three years with the sponsorship of Ten Mile Menus, a new celebrity cookery show airing on ITV1 at the end of July. The campaign, worth an estimated £250,000, is the first TV sponsorship undertaken by the egg industry. Eight...

British summertime means picnics and people across the country are grabbing picnic hampers now the good weather has arrived. And Britain’s top picnic ingredient is the humble egg. Whether it’s a simple egg sandwich, a summer quiche or a scotch egg, great British picnics are made with great...