News stories

Egg consumption on the up

The increasing popularity of eggs for dieters has been one of the key drivers for recent growth in egg consumption, according to British Lion eggs. Recognition of their health benefits, and the end of the confusion over their effect on cholesterol, means that eggs are now being widely...

Eggs are a winner for brinner!

The ‘brinner’ trend began in the USA and now eating breakfast for dinner has travelled across the pond. Undeniably eggs are the brinner star, the basis for a light, healthy but tasty and filling evening meal, as well as a breakfast favourite. With brinner, we can allow ourselves the time...

Official American advice on dietary cholesterol set to change

Official American advice on egg consumption looks set to change several years after limits were removed in the UK. The US Dietary Guidelines Advisory Committee has recommended that limitations on dietary cholesterol be removed from the forthcoming 2015 edition of Dietary Guidelines for...

Ready, steady, flip!

To celebrate Pancake Day (17 February 2015) the egg-heads at British Lion eggs have created a new collection of international pancake recipes to get your Shrove Tuesday off to a flying start! The pancake is about as versatile a dish as you can get. So this year try an experimental approach...

TV campaign boosts British Lion eggs web visits

Visits to the egg recipes website have more than tripled since the launch of the British Lion eggs TV advertising campaign in January, with more than 29,000 consumers visiting eggrecipes.co.uk for recipe inspiration in the first two weeks after it launched. The Egg Recipes app has also...

Eggs for older ages

The British Egg Industry Council is sponsoring a three-year programme of research into the potential for improving health in later life by increasing egg intake. Approximately 20% of older people in the UK are currently thought to suffer from inadequate protein-specific nutrition. Previous...

Wake up to eggs during Breakfast Week (25-31 January 2015)

Many people will celebrate Breakfast Week with an egg – but exactly how you like your eggs in the morning is likely to vary according to where you live. According to Google Search[1] people in Brighton prefer a breakfast of poached eggs, yet their counterparts in Bristol choose to start...

Lucy Mecklenburgh shares love of eggs in new campaign

There’s a surprising new secret weapon in the food cupboard of celebrities, helping to keep them looking good and feeling great – the humble egg! Eggs are enjoying a renaissance as hot stars like Lucy Mecklenburgh have revealed them as their top ingredient for a healthy diet. Lucy, fitness...

Passport to health

A project conducted at Gatwick Airport, published in the January 2015 issue of Complete Nutrition[1], shows that workplace interventions can make a positive impact on employee health. The 12-week intervention trial, conducted among 35 shift-working security employees, included advice on...

New TV campaign for British Lion eggs

British Lion eggs will be back on TV in the New Year with their first major advertising campaign in a decade, encouraging consumers to use eggs to ‘make a meal out of anything’. The three month TV advertising campaign is part of a £1.5m marketing spend for 2015 and will see the return of...