News stories

Retail egg sales are on the march for the eleventh year running, rising by 250m (vol) in 2017 to top 6bn for the first time in more than 40 years, according to the latest data issued by British Lion eggs. Annual sales grew by almost 5% in volume, and 6% in value, with an acceleration of...

The recent confirmation that British Lion eggs can be eaten runny, or even raw, by vulnerable groups is good news for pregnant women and their babies – and a number of recent research papers have highlighted the potential benefits to babies’ health if their mothers eat eggs during...

Reigning Olympic champion gymnast Max Whitlock is spearheading a crack team of high-profile ambassadors, in a £1m plus recipe marketing campaign with the theme #EggsMyWay to promote the culinary and health benefits of eggs in 2018. Double Olympic gymnastics gold medallist Max Whitlock, and...

More than a million people have visited the eggrecipes website for recipe inspiration in 2017. British Lion eggs has continued to create recipes to inspire consumers with quick, tasty and convenient ways to cook healthy meals with eggs. The most popular recipes range from a simple omelette...

Eggs are a go-to with a secret ingredient to help get over the morning after a big night out. Eggs are one of nature’s most nutrient-dense foods throughout the year - containing high quality protein, as well as being naturally rich in vitamin D, B2 (riboflavin), vitamin B12, iodine...

Two recent studies suggest that mothers who eat eggs when breastfeeding may help protect their babies against future egg allergy. The first study [i], a randomised controlled trial (RCT) undertaken at the University of Western Australia, showed that egg ingestion during breastfeeding was...

British Lion eggs has launched a major new campaign to highlight the recent announcement[1] by the Food Standards Agency that everyone can now enjoy runny eggs – as long as they have the British Lion mark on. The six-month campaign, which launched on 1 November, includes advertising...

Eggs are the favourite breakfast choice of consumers when eating out, with 63% choosing them, but caterers are failing to capitalise on the sales opportunity according to a new research report from British Lion eggs. The British Lion eggs ‘Wake up to eggs: a report into making the most of...

Today, 183 eggheads dipped their toast soldiers in unison to become world record holders. British Lion eggs have broken the record for the largest number of toast soldiers dipped in boiled eggs simultaneously – the previous record stood at 178. In celebration of World Egg Day and the...