News stories

Lion roars for weaning week

To celebrate National Weaning Week (6 – 12 May) and highlight the FSA runny eggs advice, British Lion eggs launched a dippy egg video in partnership with Annabel Karmel, the UK’s No 1 children’s cookery author. The video targeting new parents has been viewed more than 100,000 times across...

Spring tart creates big buzz

A British Lion eggs Spring Garden Tart video created with Buzzfeed, the leading news and entertainment digital platform, is a huge online hit, achieving more than two million views across Facebook, Instagram, Pinterest and the BuzzFeed website. The recipe video, which can be viewed here...

£100K ad campaign is recipe for success

British Lion eggs has launched a £100k digital ad campaign across major recipe websites BBC Good Food and Jamie Oliver this Easter to inspire millennials to cook with eggs more frequently. The three-month campaign showcases two 10 second 'food-porn' style videos of classic egg dishes...

Healthista gets cracking

As part of a partnership with British Lion eggs, two topical articles are now live on Healthista, the top digital women’s health platform with 300,000 users. The rise of the ‘Veggan’ explores vegans who consider including eggs in their diets for nutritional reasons, and another busting egg...

No change to egg advice, says BEIC

The British Egg Industry Council (BEIC) has reassured egg-lovers that they can continue to enjoy their daily poached egg on avocado or dippy egg and soldiers without concern. Despite the publicity for a new American study linking eggs, cholesterol and heart disease last week, advice to...

BEIC statement on JAMA cholesterol paper

UK nutrition experts have challenged the conclusions of the paper ‘Associations of Dietary Cholesterol or Egg Consumption with Incident Cardiovascular Disease and Mortality’ published in the Journal of the American Medical Association (JAMA) today (15 March 2019). All UK health and heart...

BEIC statement on JAMA cholesterol paper

UK nutrition experts have challenged the conclusions of the paper ‘Associations of Dietary Cholesterol or Egg Consumption with Incident Cardiovascular Disease and Mortality’ published in the Journal of the American Medical Association (JAMA) today (15 March 2019). All UK health and heart...

BEIC statement on Farmdrop ad

The British Egg Industry Council can confirm that eggs need not have been removed from an advertisement for online supermarket Farmdrop designed to run on London Underground. Transport for London (TfL) requested that foods high in fat, sugar and salt, such as bacon, butter and jam, were...

Brexit risks putting battery eggs back on menu

The British Egg Industry Council (BEIC) and Compassion in World Farming (CIWF) have warned that billions of eggs from battery cages could be back on the menu in the event of a no-deal Brexit, unless the UK Government acts to protect British consumers. Despite assurances across a number of...