News stories

School pupils to star in eggy advert

Fifty years since the famous ‘Go to work on an egg’ adverts, British Lion eggs is giving school pupils the chance to create and star in a revamped eggy advert. All pupils have to do is create an egg recipe and enter it in the Eggs Factor competition. The winners will get to work with...

Eggs not protein powders

Top nutritionists claim that those looking to get ‘beach body ready’ could be wasting their money buying specialist protein powders, when they could be getting the same benefits for less cash by eating natural foods containing protein, like eggs. Anita Bean BSc RNutr, a registered...

Egg recipes get social

British Lion eggs has boosted its ‘social’ presence with the launch of an egg recipes Pinterest profile, as well as new vlogger videos and an Instagram challenge, enabling egg fans to share inspirational egg recipes across multiple online platforms. With a strong online presence already in...

Eating eggs with vegetables can increase carotenoids absorption

New research shows that eating cooked whole eggs alongside vegetables can increase the absorption of carotenoids, powerful antioxidants beneficial to health. Wayne Campbell, Ph.D., Professor of Nutrition Science, Purdue University and Jung Eun Kim, Ph.D., R.D., conducted a study to...

16 April is Eggs Benedict day!

Thursday April 16th is Eggs Benedict day, a celebration of the 120 year old recipe loved by breakfast and brunch enthusiasts. The original recipe was a buttered English muffin with poached eggs, sliced ham and rich hollandaise sauce, which was first served in 1894 at the famous Waldorf...

Egg consumption on the up

The increasing popularity of eggs for dieters has been one of the key drivers for recent growth in egg consumption, according to British Lion eggs. Recognition of their health benefits, and the end of the confusion over their effect on cholesterol, means that eggs are now being widely...

Eggs are a winner for brinner!

The ‘brinner’ trend began in the USA and now eating breakfast for dinner has travelled across the pond. Undeniably eggs are the brinner star, the basis for a light, healthy but tasty and filling evening meal, as well as a breakfast favourite. With brinner, we can allow ourselves the time...

Official American advice on dietary cholesterol set to change

Official American advice on egg consumption looks set to change several years after limits were removed in the UK. The US Dietary Guidelines Advisory Committee has recommended that limitations on dietary cholesterol be removed from the forthcoming 2015 edition of Dietary Guidelines for...

Ready, steady, flip!

To celebrate Pancake Day (17 February 2015) the egg-heads at British Lion eggs have created a new collection of international pancake recipes to get your Shrove Tuesday off to a flying start! The pancake is about as versatile a dish as you can get. So this year try an experimental approach...

TV campaign boosts British Lion eggs web visits

Visits to the egg recipes website have more than tripled since the launch of the British Lion eggs TV advertising campaign in January, with more than 29,000 consumers visiting eggrecipes.co.uk for recipe inspiration in the first two weeks after it launched. The Egg Recipes app has also...