News stories

Celeb trio front cracking egg campaign

A trio of top celebrities are spearheading a £1m recipe egg marketing campaign for 2017 promoting the culinary and health benefits of eggs. Top chef Simon Rimmer, health and fitness expert Lucy Mecklenburgh, and TV presenter Helen Skelton have all signed up as ambassadors for British Lion...

A fry up really is the best hangover cure

A new survey* has revealed that a full English breakfast is the fastest acting hangover cure and the preferred remedy for Brits battling the aftermath of a heavy night. More than a third (38%) of Brits who chose to eat a fry up recovered from their hangover in less than 3 hours, compared...

Record breaking egg sales

Egg sales are accelerating at a rapid rate, with the latest four week data showing a sharp rise, and the strongest period of growth recorded since the end of rationing in the 1950s. Retail egg sales (volume) have increased by 9.2% year-on-year for the latest monthly period (4 w/e 6...

Dates announced for British Egg Week 2017!

British Lion eggs has officially announced that British Egg Week 2017 will be taking place from the 9-15 October with World Egg Day falling on Friday, 14 October. The #PutanEggonit campaign for British Egg Week 2016 encouraged consumers to experiment with eating eggs in more unusual ways...

Egg Sales Soar

Egg sales have continued to soar in 2016, building on several years of strong growth, according to new data from the British egg industry. Retail egg sales (volume) have increased by 3.7% year-on-year (Kantar Worldpanel 52 w/e 9 October 2016), the equivalent of around 204 million eggs. A...

Another cracking couple of months on Instagram!

The British Lion eggs Instagram account, Eggrecipes, continues to grow in popularity, gaining an additional 5,000 followers since August 2016. Inspiring egg photography, new recipe collections, promotional videos, blogger Instagram takeovers and an advertising campaign have all contributed...

World Egg Day comes to Hawker House

British Egg Week culminates with a celebration of World Egg Day at a #PutanEggonit street food event at Hawker House today (14 October). The event, which has been created for key journalists and food bloggers, but is also open to members of the public, continues throughout Saturday 15...

Millennials are getting eggcited on Instagram

In conjunction with British Egg Week’s social media theme of #PutanEggonit, British Lion eggs has launched some new consumer research highlighting the growing popularity of eggs on social media. The research revealed that millennials are going ‘share crazy’ over eggs, with 60% of Brits...